Hi! I’m Kelsey.

Copywriter. Strategist. Imbiber.

I write websites that make you prouder than your first born ever could.

I write, and I drink wine.

and I am really good at both

I love red wine first and foremost. When it’s hot (or “too early” for a heavy Cab), I opt for a dry rosé. I’m flirting with Sauvignon Blanc.

When I’m at a good bar, I order a Tanqueray martini with a twist, easy on the vermouth.

(Cut me off at two of those.)

I’m based in the US (thus, you are totally welcome to take me to a happy hour), but I write globally. And I would love to write your website!

I have a type.

I write websites for brands who want to break the rules.

(at least a little bit)

Working with me is as awesome as …

Getting your second glass of wine for free because they forgot to put it on the bill.

Meeting your favorite comedian backstage and her saying she loves your hair.

(*true story)

Realizing that you can still totally rock your side part even though Gen Z calls you old.

You can quite literally put me in a corner.

Or a box.

Or this little accordion section.

Because I’m happy to just sit there and write.

  • I SO wish I could tell you something more romantic than what I’m about to tell you.

    I wish I could show you polaroids of the dozens of journals I bore my soul to in the ‘90s.

    I wish I could recall snippets of poetry I doodled on my middle school textbook covers.

    I wish I could share adventurous short stories that my parents couldn’t pull me away from writing.

    But I cannot. [Note to whomever wants to do a documentary of me: please feel free to take A LOT of creative freedom.]

    Really, copywriting found me. (Actually, the universe screamed it at me a few particular times as I stubbornly pursued a career in science and math — a fact that is quite literally LAUGHABLE.) Years ago, the marketing dominoes started to fall when I landed a job in public relations — a position for which I had zero experience but wrote a kickass (slightly desperate) cover letter.

    Since then, I’ve written copy for cool people who want to stand out online. Maybe you’ll be my next client?

  • Red wine
    Wineries
    When my partner pours me a glass of wine
    Old dogs
    Low-commitment television
    TV chefs (Ina, but not Giada)
    Traveling where the food is
    Wearing sunscreen indoors

  • Following recipes
    Talking about myself
    Drinking more water
    Drinking less wine
    Skincare
    Googling Taylor Swift less
    Dressing myself

  • Throws a lot of themed dinner parties.

  • #Vanlife.
    My partner and I purchased our van in 2022. We built it in 2023. We traveled in it in 2024. And we were about 5 years too late to become famous for any of it.

    Green smoothies.
    Did you know you never have to eat a single leaf of spinach if you put it in a smoothie?

    Literally any generational slang (including my own).
    I have to google something my nieces said at least once a week.

    Blogging.
    My first attempt began — and ended — in 2012. God bless Wordpress. I now write killer (and beautifully optimized for SEO) posts right on over here.

My mom’s not the only one who loves me.

“OBBBbBbBbbBBbBbbseed. Why is your brain so good.”
— Joanna Whitbeck
“I was screaming as I was reading it, like … YUUUP YES YES YUP SHE GOT IT.”
— Vicki Pollack
“You were THE best investment I made all year.”
— Christina Easton

I’m on this earth to

drink wine

write your website so dashingly, you wouldn’t *hesitate* to take it to bed

I *want* you to give a F (aq)

  • DO I DO SEO?

    I do it. I live it. I breathe it. I burp it. I love it. 

    No matter the project, I always start with SEO research. Because if you have a website (and you definitely should!), you want to give yourself the best chance to show up on page 1 of Google. SEO is how you do that. So every copy project I take on starts with that foundation.

  • I’m industry-agnostic. I want to work with anyone who is cool and kind, loves what they do, and isn’t afraid of personality. Come to me, my darlings.

  • All of my updated pricing is on my services page here.

    I’ll walk you through which service I would recommend based on what you need.

    Copy Audit

    Most affordable way to get my eyeballs on your copy. 

    Best for business owners who already have copy, but want to make sure it’s set up to convert and charm the pants off your audience. 

    Book it here.

    Sales Page Copywriting

    Let’s sell some shit!

    Best for a brand new offer you have coming up or for any existing offer that hasn’t been converting.

    Inquire for yours here.

    Full Website Copywriting

    Aka: My favorite project.

    Best for business owners ready for their first website or for brands looking for a refresh.

    Inquire for yours here.

    Got a behemoth project you want to chat about? Never fear. I do custom quotes for anyone ready to ball out. Inquire here.

  • Check my prices, love! While I would LOVE to write your website, I want to make sure it’s in your budget. I will never recommend that you hire a copywriter if it’s not. So give my services page a quick surf to give your bank account the green light.

    Then, holler at me! Fill out this form first (so I get to know your lovely cracking self right from the get go). I’ll get back to you within 2 business days to set up a quickie call. If everything sounds drool-worthy and groovy, just pay 50% to hold your start date, and then I get to work!

Other ways to learn from me

Read the blog.

I LOVE teaching you. My blog is my classroom. And you can enroll for FREE.

(Bonus: If you want to optimize your own blog posts for SEO, mine are great examples to look at.)

Get my emails.

Become a better writer just by reading. I’m serious.

I send one email every Monday. I tell a story from that week (usually an embarrassing one) and tie it into one glorious copywriting tip that you can implement right away.

Stalk me.

On Instagram, primarily, but I’m open to what else you’ve got.