copywriting trends for 2025
I love a trend post.
Mainly because I have *no* clue how to dress myself as an autonomous 34-year-old woman and YA GIRL NEEDS HELP.
Sound familiar?
You’re here for the copywriting equivalent.
What the hell do I email my subscribers?
How the hell do I even GET subscribers?
How do I make my sales page sound like I have an ounce of personality?
Will I ever be a non-sucky writer?
So buckle up, my love. Here’s what to know.
Copywriting Trends for 2025
Sending emails that your subscribers actually want to read
I love email marketing more than I love cheese. I love it more than canceled plans. More than a heel that doesn’t hurt. More than a fancy dinner that someone else pays for.
(I don’t love it more than I love wine, but if you know me, you already know that.)
And WHY do I love it so much? Because when you do it right, it makes you a lot of money.
2025 is the year to embrace and fall in love with it.
And I’ll be helping you all. year. long. with things like:
writing a welcome sequence that sells on autopilot
getting new subscribers (like, a lot of them)
coming up with a trillion ideas so you always have something to write about
segueing oh-so suavely (and entertainingly) into your offer
and soooo much more that my lil ol’ brain just hasn’t come up with
If you’re not already along for the ride, you’ll want to be. Because the easiest way to start writing kick-ass emails is to read mine. Subscribe here.
And if you want to get your email marketing off the ground, read this.
Writing and talking about your offers all. the. time.
Learn it from me:
The second I stopped talking about my offers, people stopped buying them.
The second I stopped handing out my subscribe link, people stopped subscribing.
I can barely remember my last pap smear. Or the last time I ate a vegetable. So I’m for sure not going to remember your amazing product that’s going to seriously help me. I NEED YOU TO TELL ME.
Writing before scrolling. (Actually, no scrolling. Period.)
If I won anything in 2024, it was the comparison game. I was SO DAMN GOOD at comparing myself to anyone. Sometimes anything. Like … how does that bird on that gas station sign look so good? Why do I look like Shrek?
I worked myself into a FRENZY in 2024. And it halted a LOT of progress I could have made in my business.
2025 is the year that we all quit that self-sabotage. I promise you: there is no magic inspiration awaiting you at the end of a “disciplined” scroll. There’s not. There’s just not.
What ACTUALLY happens is that you “accidentally” come across your high school nemesis’s Facebook page and spend three hours searching for LITERALLY ANY flaw in her perfect-ass Christmas photos. (So happy you’re happy, Laney.)
And that doesn’t help your writing. Or your sense of self. Or your wrinkles.
Revisit your strategy every day. Stop scrolling. Stop comparing yourself to weirdly sexy birds.
Writing — don’t panic — every. day.
Writing is a muscle. Like your bicep, your glutes, and your tolerance for hangovers. You have to work it if you want it to get strong.
And the benefits of writing every day are freaking amaaaazing.
clarity in your messaging
clarity in the bonkers thoughts rolling around that noggin
sharper writing
funnier writing
clearer writing
quicker writing
These are all things you love about your favorite copywriters (me?) and wish you could have yourself.
It’s not from a spider bite. It’s from writing. A lot.
Copy withOUT urgency
“Wait — there’s more!” “If you purchase today, you get my left arm!” “Here’s a bunch of free shit, please just buuuuyyyyy ittttt.”
The biggest perpetrator of this trend: sales page templates.
They’ve been telling you to spend 60%+ of your page on bonuses, last-minute discounts, and “get it now or you will DIE” kind of copy.
But all that does is:
make your sales page desperate
make your reader assume your product isn’t that good because you have to throw all of these “extras” along with it
make your reader assume these bonuses aren’t that good because — otherwise — you’d be selling them for money
Whenever you’re writing about your offers in 2025: do so confidently.
Swipe Files. Not Templates.
A TEMPLATE gives you things in brackets:
[headline here]
[bullet points to showcase value here]
[CTA here]
A SWIPE FILE gives you actual copy with which to play:
*Actually Helpful* Copywriting Trends for 2025
Like, the kinds that will *actually* help you write better.
(Seriously — not a single one tells you to use “consistent branding” or “pain point marketing.”)
[read them & take no offense]
Templates are rigid, and tell you nothing you can’t google. Swipe files are copy mood boards that you can make your own.
Templates are out. Swipe files are in. So keep an eye out for those. (And obvs I’ll have a ton for you in 2025.)
2025 is the year you become a good writer.
I’ll hold your hand along the way.
Need help writing with personality? This is for you.
Need a pair of (really gorgeous) eyes on your current welcome sequence? This is for you.
Now go write something, my love. And let’s have a nice, just-the-right-amount-of-stress 2025. 🥂